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BEKZCLZ11

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10 Mayıs 2022
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Explainer video script best practices
  1. Keep it short – 90 seconds or less is ideal.
  2. Your key message and value proposition should be in the first 30 seconds. ...
  3. Speak in 2nd person, using words like “You” and “Your.”
  4. Use simple language – don't alienate viewers with technical terms they won't understand.

Videos let you establish authority and a more personal feel to your message . You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.
 
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